Google is apparently preparing to introduce a couple of new Nexus handsets within this month. The tech giant is planning to hold an event on September 29th of this year in the city of San Francisco in California, and during this event, Google will be announcing two Nexus devices -- a smaller edition manufactured by LG and a bigger version made by Huawei (as indicated by reports last month).
Many consider the Nexus line of handsets as Google’s version of flagship devices. Over the years, any new Nexus device that is introduced typically serves as the vessel for highlighting the latest version of Android, the mobile operating system that Google developed and is currently powering most of the smartphones out in the market around the world. As for the upcoming new Nexus smartphones, they will have the honor of running Android 6.0 Marshmallow, the latest iteration of Google’s OS for mobile devices.
Certain mobile users, especially those who consider themselves hardcore Android fans, often view new Nexus products as the devices to get when one wants to experience the best of what the Android platform can offer. Even more so with the fact that Nexus handsets are often free of certain customizations that wireless carriers or mobile manufacturers incorporate in the Android OS. As for those phone makers collaborating with Google in manufacturing a Nexus device, they often enjoy some measure of additional publicity.
This is especially true of a phone maker like Huawei, who has been manufacturing Android handsets for years but is building a Nexus smartphone for the first time ever. It is no secret that the Chinese smartphone vendor (the third biggest in the world) has been looking to penetrate the United States market. But to date, the company is still relatively unknown to most of American mobile consumers. That could change with its partnership with Google.
As for LG, this marks the third time that the South Korean tech giant has collaborated with Google in making a Nexus smartphone. In recent years, the phone maker was responsible for manufacturing the Nexus 4 and the Nexus 5 devices. Casual consumers and critics have lauded these handsets for their friendly pricing, clever design, and quality hardware.
For now, there is no word yet on just how much the new Nexus devices, built by LG and Huawei respectively, will cost. Some may note that the smartphone market has been offering increasingly more competitively priced handsets than ever before. But considering these new devices come with the Nexus brand, they may be viewed with more prestige by most mobile users, regardless of pricing.
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