It is quite clear now that Samsung would really just want to forget about 2016. Every company goes through ups and downs every year, but 2016 was kind of particularly bad for the South Korean tech giant. Nothing more can be said about that unfortunate Galaxy Note 7discontinuation. But Samsung also had to deal with a recall of its washing machines (due to reports of injuries caused by defective units), and the arrest of its Vice Chairman over charges of bribery. Still, Samsung managed to finish 2016 without suffering much financially. As a matter of fact, the company recorded its best profit gains since three years ago. But what about its reputation?
Well, according to the results of a new survey conducted by Harris Poll, it appears that Samsung’s reputation has actually taken a hit. In this year’s Reputation Quotation Ratings report, the South Korean tech giant is now ranked at number 49 around the world. Now compared to last year’s rankings, in which Samsung sat at a significantly more comfortable number 7 ranking. Meanwhile, other tech brands such as Amazon, Apple, and Google have taken the number 1, 5, and 8 sports, respectively.
Harris Poll conducted its survey from late November until December of last year, polling some 30,0000 adults based in the United States regarding their thoughts on different global brands, especially in terms of social responsibility, vision or leadership, financial performance, workplace environment, products and services, and even based on emotional appeal.
Less than a week ago, Fortune also recently released its latest list of the most admired business entities around the world. Last year in this same list, Samsung was able to take the number 35 spot. But in this year’s report, the company has found itself outside the top fifty. In making its rankings, Fortune asked the opinion of some 3,800 executives, directors, and securities analysts.
2016 may have been a bit of a bad year for Samsung, but the company is looking to bounce back this year. Its upcoming Galaxy S8 flagship is, by all accounts, still highly awaited by mobile users. And despite the failure of its Galaxy Note 7, the South Korean tech giant has vowed to continue with the Galaxy Note lineup of phablets. For sure, Samsung will be doubling its efforts to ensure that there will never be any Galaxy Note 7 disaster again. Sure, fixing a damaged reputation is a tricky thing to do, but if Samsung can get to its dominating ways again, it should be able to regain some of the trust it lost.
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