BlackBerry has announced the release of its latest Android smartphone, the DTEK60. Geared for midrange and high end consumers based on its $500 price, the handset is made available unlocked by way of the Canadian phone maker’s official website. According to the company, the DTEK60 will be mainly pushed to enterprises, governments, and other organizations to be used by their staff.
As told by Marty Beard, the chief operating officer of BlackBerry, to Reuters, this approach to distributing the DTEK60 does not necessarily mean the company is deliberately avoiding wireless carriers, it is just that the phone maker found that it was a more efficient and cost effective means, especially in getting the handset to the targeted demographic -- that is, business and productivity oriented users.
Like its predecessor the DTEK50, the DTEK60 comes with a 5.5 inch display screen. But in some key specifications, the DTEK60 is clearly the more improved devices. For starters, it boasts a Qualcomm Snapdragon 820 chip set. BlackBerry would like to claim that the DTEK60 is more like an iPhone or Google Pixel, but aimed for business users, especially those who like their devices to have features focused on privacy and security.
Last month, we reported that BlackBerry finally decided to stop manufacturing its own smartphones, announcing from now on that it is planning to outsource the development and the production of BlackBerry devices to third party manufacturers. What the company will be putting most of its attention to moving forward is in the development of software products and licensing.
Speaking of licensing, BlackBerry has made some aggressive efforts in the past few months, most notably its launch of a software licensing program designed for its own mobility solutions business. The move effectively released a suite of productivity and communications apps for Android powered smartphones and tablet devices. Moreover, the company also filed a patent lawsuit against Avaya, charging that the telecom and network giant had infringed on no less than 8 US patents. A month ago, BlackBerry also sued Blu Products for infringing on more than a dozen of its patents.
At the time BlackBerry revealed it was calling it quits manufacturing wise, it also reported a net quarterly loss amounting to $372 million on revenues of only $334 million, which represents a significant decline compared to the $490 million it recorded one year earlier.
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