For those not updated with what has been happening to the once iconic Nokia brand lately, know that HMD, the Finnish mobile manufacturer that is now licensing the brand, has officially announced its first smartphone bearing the Nokia name. The device is a high end smartphone offering called the Nokia 6, but fans of the brand may be disheartened to know that the handset will be made available in the Chinese mobile market in the early part of this year.
HMD has actually already debuted a couple of other Nokia branded devices last month, but the 150 and the 150 Dual SIM are purely feature phones. Nokia 6, on the other hand, is a smartphone through and through. The device features a 5.5 inch display screen with full HD resolution (wrapped in 2.5D Gorilla Glass courtesy of Corning), and is flanked by a 16 megapixel phase detection auto focus camera on the rear side as well as an 8 megapixel selfie shooter on the front side. As far as hardware specifications are concerned, the latest Nokia smartphone offering packs a Qualcomm Snapdragon 430 chip, with an X6 LTE modem that allows for optimal battery performance and top notch graphics rendering. This is further supported with 4 gigabytes of random access memory (RAM) and 64 gigabytes of built in memory. Oh, and the handset is also powered by Google’s Android 7.0 Nougat mobile operating system.
Alas, as mentioned earlier, the Nokia 6 will only be made available in China at a price of around $245. Many users may be asking -- why release in China only? Well, for starters, China happens to be the biggest smartphone market in the whole world, with more than 552 million mobile users in 2016, and this market is still growing -- by the end of 2017, the user population is projected to increase to over 593 million people.
It is no secret that Nokia wants to have a hit as soon as possible. This is pretty understandable -- after going through nearly a decade being overshadowed by the Samsungs and Apples of the world, HMD wants the Nokia brand to capture a solid following, and it is clear that it sees the Chinese mobile market as the place to gain that.
But it is worth noting that China is as competitive a market as any. As a matter of fact, three of the top five smartphone brands in the world come from China. And the competition is as intense as it gets, with original equipment manufacturers (OEMs) such as Vivo, Oppo, and LeEco starting to challenge dominant brands like Huawei.
Will Nokia’s newest smartphone offering be able to turn heads in China? We will have to wait and see in 2017.
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