The third biggest wireless carrier in America has quietly removed HTC’s current flagship device, the HTC 10, from its lineup. HTC had officially launched the device back in May earlier this year, but after less than three months, T-Mobile has stopped selling the handset, as reported by Android Police.
Android Police got wind of this development via a Reddit thread. Apparently, the HTC 10 started disappearing from the official website of T-Mobile some time last month. The major US wireless carrier had launched the Android powered device last May 18, but if users search for the original URL of the smartphone, they will be redirected to the web page for the Desire 530. It also bears noting that the Desire 530 seems to be the only smartphone from the Taiwanese mobile giant currently being sold online by T-Mobile.
The HTC 10 was HTC’s flagship smartphone offering for this year. The device was formally introduced back in April earlier this year, with a price of $699. In the United States mobile market, the HTC 10 was made available by way of major US wireless carriers such as Verizon Wireless, T-Mobile, and Sprint, with AT&T absent from the list.
On its debut, the HTC 10 handset enjoyed a generally positive reception, with consumers and critics alike citing its impressive specifications. But the global smartphone market proved to be too competitive. Samsung, the biggest seller of smartphones in the world right now, released its Galaxy S7 and Galaxy S7 Edge flagship devices this year, and these handsets are dominating the competition. To encourage sales, T-Mobile offered the HTC 10 bundled with $85 worth of accessories, and about a month ago, the wireless carrier even decided to give a $100 discount off of the handset. But it appears now that T-Mobile’s efforts were not enough for the wireless carrier to keep the HTC 10 in its inventory.
T-Mobile deciding to discontinue sales for the HTC 10 is only one of several signs of HTC’s struggles in the worldwide smartphone market. In China, considered the biggest market for smartphones across the globe, the Taiwanese phone maker is reeling. In September of last year, HTC was removed from main stock index in Taiwan, its own home market. After a pretty dismal second quarter last year, HTC was forced to let go of a lot of its employees. Now into the second half of 2016 with its major wireless carrier partner refusing to sell its flagship device, HTC may need all the help it can get in order to get back on its feet.
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