HTC has already started sending out invitations for an online event which will be happening on April 12th of this year. Many industry watchers believe that the Taiwanese phone maker will take advantage of this opportunity to officially announce its latest Android powered flagship device, the One M10 (presumably).
Why an online event? Apparently, the unveiling of the new One M10 smartphone will be made via a streaming presentation. Although the name of the upcoming flagship device has not been formally revealed yet, the invitation’s hashtag (#powerof10) should be a dead giveaway. Moreover, it would be consistent with the names of past flagship device releases from the Taiwan based mobile manufacturer, e.g. last year’s HTC One M9, 2014’s HTC One M8.
In previous years, HTC had made a point to introduce a new flagship handset during the annual Mobile World Congress event, which normally happens in the latter part of February. But in 2016, a new HTC smartphone was noticeably absent from this year’s proceedings, which were held in the city of Barcelona in Spain from February 22nd to February 25th.
So why the delay this year? It might have something to do with the fact that it is still dealing with reduced revenues last year, especially during the second quarter of 2015 wherein HTC saw its revenues drop by half compared to the previous year’s numbers. Its profits also suffered, too -- going from a profit of $76.8 million the year before to a loss of $163.2 million during the second quarter of 2015.
Revenue woes notwithstanding, HTC has no other choice but to keep plugging away, and unveiling a new flagship device should spur new excitement not only for fans of the mobile brand, but also for Android mobile users who are open to buying a 2016 flagship device not made by Samsung or LG.
And it is not like the upcoming HTC One M10 has not generated any buzz. There has been talk about its much improved camera specs, with HTC chief financial officer Chialin Chang promising a significantly enhanced smartphone camera experience for interested buyers. If this turns out to be the case, it would mean that the Taiwanese mobile giant has finally addressed user feedback about the supposedly middling quality of the cameras of its flagship devices. But is a boosted camera enough for the HTC One M10 to compete against Samsung’s Galaxy S7 and Galaxy S7 Edge and LG’s G5 smartphones? We will all soon find out.
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