As indicated in its official blog, iFixit has decided to formally lower the pricing of its iPhone battery replacement kits to just $29, effectively matching the $29 price being charged by Apple in order to replace batteries of old iPhone units that Apple has slowed down. For those still not in the know, earlier this week Apple had issued an official apology for slowing down the processing speed of some old iPhone models in order to prevent them from randomly shutting down whenever the battery is not charged enough or when used in cold climates.
iFixit also took the opportunity to reveal that it has recently seen the number of requests for battery replacements increase three fold right around the time Apple admitted to slowing down old iPhones. As for affected iPhone users, most of them basically already have an idea what it is like to have their iPhone unit’s battery replaced at the Genius Bar. iFixit, however, is quick to note that with its battery replacement kits, people will not have to schedule a Genius Bar appointment, because essentially they can just do the replacing themselves, that is if they are up to it. Moreover, iFixit’s deal also covers for models such as the iPhone 4s, the iPhone 5, the iPhone 5s, and the iPhone 5c, all of whom happen to be not included in Apple’s $29 battery replacement offer.
It is fair to say that Apple’s brand has not been having a good week. While it is true that its fans will continue to purchase new iPhone units during the busy holiday season and maybe even through to the first quarter of 2018, current owners of old iPhone models may feel a bit cheated, so to speak.
Apple’s rivals, of course, are eager to take full advantage of the blunder in promoting their own not-slowed-down-ever products at the expense of the iPhone maker. Just this week, Motorola and HTC have already issued official statements indicating that they never have and never will employ an approach similar to Apple’s. South Korean tech giants Samsung and LG have also joined in on the party -- with both claiming that they will never deliberately (nor secretly) slow down the performance of their mobile devices as a sort of compromise for extending a phone’s battery life. LG even included a subtle dig by saying that it happens to care about what its users think.
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