Here comes Fetch, an app made for the Apple Watch that is designed to serve as sort of mobile concierge for users of Apple's smartwatch. Thus, you can shop for products, book tickets or reservations, and even set appointments from your wrist by using the Fetch app.
As explained by Tom Hadfield, chief executive officer at Fetch, the Fetch app basically lets users fetch anything (thus, its name), and sometimes acts as a mini-butler, serving as a shopping assistant, a virtual secretary, and even a travel agent.
Of course, Fetch's usefulness would not matter if it were not user friendly. To use it, people need only tap the microphone icon and verbally state their request. The request is then received by one of Fetch's 58 concierges, each of whom are specially trained for concierge duties, and are specialized in handling travel matters, shopping, food, and other areas.
Fetch makes it easier by using technology in processing requests, such as natural language processing, and then retrieving pricing information for products through application program interfaces (APIs). The app then relays the search results to users, essentially giving them a range of options, and even the next steps to take in completing the task.
For example, when you want to book an airline ticket from one location to another, the Fetch app retrieves the information you need, like pricing and schedules, and then displays a BOOK NOW button so that you can proceed to purchasing the ticket for your trip.
Payment transactions are facilitated through Apple Pay (as expected) and Stripe. Fetch is also collaborating with other service providers in trying to fulfill user requests. When it comes to shopping requests, Fetch is partnering with the likes of Instacart and Postmates in completing same-day deliveries for products. Other Fetch partnerships include Handybook and Homejoy (home cleaning), Rinse and Washio (laundry services), and also Caviar, DoorDash, and GrubHub (food delivery), among many others.
For now, Fetch is a free service. But if it becomes a hit with Apple Watch users, it is inevitable that it will eventually turn into a subscription service, but one that offers better response time and a more personalized service.
The Fetch app works in any location within the United States -- users just need to plug into whichever service providers are partnering with Fetch in that specific area. The Fetch app for Apple Watch is now live and is available via an update to company's iOS app, which can be downloaded from iTunes.
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