Apple revealed just recently that the initial demand for its newest iPhone models -- the iPhone 6s and the iPhone 6s Plus -- is very strong. The tech giant started accepting preorders for the latest smartphones last Saturday, September 12th, essentially letting mobile users buy their new iPhones way ahead of the devices’ actual release date, which is slated for September 25th of this year. The initial preorder process was not exactly smooth sailing for Apple -- some online websites, including the company’s own online store, became inaccessible during the first hour of the official preorder period.
A few technical glitches notwithstanding, it appears that preorders were very strong for the two new iPhones across various smartphone markets around the globe. According to Trudy Muller, spokesperson for Apple, Apple is likely to beat last year’s initial sales. Some may remember that when Apple started making its iPhone 6 and iPhone 6 Plus devices available, the company managed to ship 10 million units during the opening weekend, with over 4 million preorders in the first 24 hours. That was easily twice the opening weekend sales managed by the iPhone 5.
Muller did not actually reveal the specific preorder figures for the iPhone 6s and the iPhone 6s Plus. But as we have all come to expect by now, whenever there are new iPhones being introduced every year, there is bound to be very impressive opening weekend numbers. The real question now is: how long Apple can keep the momentum going?
A number of factors contributed to the success of 2014’s iPhone 6 and iPhone 6 Plus. Firstly, when Apple released them, it marked the first time that the tech giant launched a phablet (a big screened smartphone), quickly starting to compete with other Android phablets available in the market at that time.
Needless to say, the iPhone 6 devices became huge hits, selling a record 74.5 million units by the last quarter of 2014, and even propelled Apple past Samsung in terms of global market share during that quarter. Sure, Samsung was able to regain its market leadership in the following quarter, but the South Korean phone maker never quite got to releasing a product that could really challenge the iPhone 6 devices.
Will the latest iPhone 6s devices do the same damage to Apple’s competitors? It is difficult to ascertain for now, but if the demand remains high throughout the holiday season, Apple could be looking at another banner year for its smartphone division.
The iPhone 6s sells for $649 for the 16 gigabyte edition, $749 for the 64 gigabyte edition, and $849 for the 128 gigabyte edition. As for the iPhone 6s Plus, it retails for $749 for the 16 gigabyte edition, $849 for the 64 gigabyte edition, and $949 for the 128 gigabyte edition. The new iPhones will be made available in 12 countries at Apple retail stores beginning 8 AM local time this coming September 25th. To explore more Apple devices, you can browse phones and plans from Apple at Wirefly now.
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