During the second quarter of this year, the market share of Apple’s iPhone smartphone increased all across the European continent, as well as in other markets such as China, Japan, and Australia. In the United States, however, it is a different story. According to a report by research firm Kantar Worldpanel ComTech, the iPhone’s market share in the US showed a slight drop.
Compared to its showing during the second quarter of last year, the iPhone’s market share during the second quarter of 2015 rose by 2.1 percent in five of the largest smartphone markets in Europe. These include the United Kingdom, Germany, France, Italy, and Spain. The UK market showed the strongest growth at 5.5 percent, while the Italian market had the weakest growth at 0.1 percent. Outside the European markets, the iPhone’s market share got boosted by 9.1 percent in the Australian market, and increased 7.3 percent in the Chinese market and 2.7 percent in the Japanese market.
As for the US market, the iPhone’s market share decreased by 2.3 percent down to 30.5 percent. During the same period last year, Apple’s smartphone had enjoyed a 32.8 percent market share.
What happened to the iPhone’s market share in the US? It appears that Android put up a good fight during the second quarter of this year. It also helped that Apple’s current lineup of iPhones -- the iPhone 6 and the iPhone 6 Plus -- are now over 10 months old, and the company’s next generation of iPhones will not be unveiled until September of this year. Android, meanwhile, has been aggressively launching new smartphone offerings, some with really accessible pricing.
But what is with iPhone’s surge in the European markets? Apparently, demand for Apple’s existing iPhones are still strong in most countries in Europe. And considering that Android’s market share fell by 6.2 percent in Europe, it gave Apple an excellent opportunity to pick up the slack.
In the global market for smartphones, however, Android remains the undisputed leader. And as mentioned earlier, Android smartphones really had a great showing during the second quarter of 2015 in most markets, except maybe for Europe. In the US, Android posted one of its best showings, with Samsung and LG driving most of the sales (combined, the two phone makers captured a 78 percent of all Android sales). LG has certainly been remarkable -- not only did it double its market share in the US, it also managed to, for the first time ever, acquire more first time smartphone buyers than Samsung.
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