Well, sort of. Just recently, Kodak and mobile device maker Bullitt Group have announced that they will be introducing a line of mobile devices powered by Android and designed to offer top-quality image capturing and management tools.
The range of mobile devices (including smartphones and tablets) will be targeted to consumers who want high-end performance in terms of image capturing, but are not always keen on using complex image capturing tools found in today's existing handsets. In other words, Kodak and Bullitt are looking to provide a user experience that is more simplified and direct.
Thus, the upcoming Android-powered mobile devices will be pre-installed with bespoke image capture, management, and sharing options. To further enrich the user experience, advanced remote management software will be pre-loaded, letting friends and family provide help and support when it is needed.
For decades, Kodak has been of the most recognizable brands when it comes to image capturing. Venturing into the world of mobile devices, the company is clearly banking on its track record in offering a mobile device that is perfect for users who want to take better pictures and share them instantly. By giving them convenient access to printing and sharing services, at the same time offering the best of what the latest Android operating system can offer, Kodak is hitting two birds with one stone in its upcoming line of mobile devices.
According to Kodak, the first of these mobile devices will debut at next year's international Consumer Electronics Show (CES), along with a 4G device, a tablet, and a connected camera.
Kodak and Bullitt have not provided any details yet regarding megapixels, sensor size, and other specs. It is worth mentioning that the England-based Bullitt Group has had a record of producing a line of heavy-duty smartphones for Caterpillar (the construction company).
Entering the world of mobile devices will not be easy for a company with recent struggles. Although Kodak was able to evade bankruptcy back in September early this year, it was forced to eliminate some of its consumer divisions (its digital photography team, for instance), and instead focus on commercial printing services.
Moreover, Kodak will also be contending with other companies that are trying to make it in the cut-throat mobile business. For example, last September, Panasonic introduced its experimental Lumix CM1 smartphone equipped with a large sensor and Leica lens.
What Kodak does have is a recognizable brand name. Surely, it will help a lot, but when you are competing with the Apples, the Samsungs, and the LGs, you will need more than just branding in order to survive.
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