The battle of the flagship smartphones is really heating up now. Samsung and HTC have already confirmed that they will be launching their respective flagship devices -- the Galaxy S6 and the Galaxy S6 Edge for Samsung; the One M9 for HTC -- within the month of April. And now, it appears that LG will soon be joining the fray.
According to a report by the Korea Herald, LG is planning to debut its latest flagship device, the LG G4, late next month. Earlier in March, there were reports that the South Korean phone maker is cooking up something that is dramatically different from its current crop of flagship devices. Cho Jun-ho, the Head of LG's Mobile Division, has even hinted that customers may expect a radical change in the design, materials, and even specifications of its next device.
So far, recent leaks have been consistent with that “radical redesign” part. This month, renders of a yet unnamed LG smartphone surfaced in the web, featuring dimensions of 148.9 by 76.5 by 9.9 millimeters. If this holds true, then LG's next device, G4 or not, will probably be bigger than the current G3 smartphone. Although there is no way of confirming if the photos are authentic or not, they do offer a bit of an idea of how LG is approaching its smartphone design going forward. And its approach is somewhere between the G3 and the curvy G Flex 2.
Other rumors also suggest that the upcoming G4 device might come with a display screen size somewhere in the range of 5.3 inches to 5.7 inches, which would categorize the handset as a phablet. Also, the device is rumored to feature a 16 megapixel camera on the rear side, replete with laser autofocus and optical image stabilization. Some circles are suggesting that the G4 could have a Snapdragon 810 chip, supported with 3 gigabytes of random access memory (RAM).
LG is reportedly planning to ship more than 15 million units over the course of the whole 2015. Hitting 15 million is certainly a loft target, considering that in 2014, the South Korean phone maker only managed to ship 10 million devices.
Over the last few months, a number of established phone manufacturer brands have been really feeling the brunt of the increasingly fierce competitive field. For instance, Samsung has struggled with its sales and profit margins, and is hoping that its two newest flagship devices will spur it back to the top. It does not help that Chinese phone makers are making aggressive efforts to eat away at the market shares of Samsung and LG. Among the biggest smartphone brands, only Apple appears to be doing really quite well.
In order for others, like LG, to stay relevant, it has to introduce something different and new. Come April, we will know for sure if the upcoming LG G4 smartphone qualifies as such.
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