About a week ago, LG had revealed that it was planning to formally unveil its latest flagship device, the LG G5 smartphone, on February 21st of this year, just around the time the annual Mobile World Congress kicks off in the beautiful city of Barcelona in Spain. Now, the South Korean tech giant is continuing to generate pre-unveiling buzz by releasing a teaser of the newest addition to its G series of smartphones.
The teaser came in the form of an animated image that LG posted on its official Facebook page. The image shows a number of smartphone display screens fading out, then an outline of the lone G5 handset appears, as well as text that reads “Always ON.” It is clear now that this teaser is in reference to a new feature included in the upcoming device -- a feature that basically allows the smartphone’s display screen to be continuously active. There have been rumors that LG was cooking up new things for its latest flagship device, one of which was a radical new design, but this teaser is a sort of confirmation that the Always ON feature does exist.
Competing with fellow South Korean phone maker Samsung, the biggest vendor of smartphones around the world right now, is no easy task for LG. One way to catch some attention from mobile users is to introduce new and unique features. But there is that danger that people will see every new feature as just another gimmick.
Will consumers see the LG G5’s Always On feature as one of those gimmicks? Maybe. Maybe not. One thing about an always on display screen though is that it makes the checking of notifications faster, because you no longer need to press any button to check for messages (or check the time).
But no doubt some are wondering how an always on display screen affects battery life. One of the reasons we set our mobile devices to automatically deactivate their display screens after a specific period of time (2 minutes, 30 seconds, etc) has elapsed is to save battery power. It would be interesting to know how LG has dealt with this concern.
Interestingly, LG is not the only phone maker out there who has thought of this idea. As a matter of fact, Samsung has recently trademarked the phrase “always on display” (as reported by Android Authority). Curiously, Samsung is also expected to unveil its own flagship devices, the Galaxy S7 and the Galaxy S7 Edge, on the same day LG is announcing its G5 smartphone.
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