Earlier this year, Motorola CEO Dennis Woodside confirmed that they were working on a new flagship smartphone, and that it's called the Moto X. Then just a few days ago, Motorola published a full-page ad in the July 3rd edition of The New York Times, USA Today, The Wall Street Journal, and Washington Post with a copy that said:
The Moto X will certainly be a one-of-a-kind phone in more than one aspect, but what is Motorola really saying about their new flagship smartphone? Let's take a look at some pros and cons of customizing your smartphone at the manufacturer level.
Pros: It all boils down to the level of customization that Motorola allows. You might be able to select and customize the internal and external components for your smartphone, which would allow you to tailor your phone to the way that you use it. If you use your smartphone as your camera to take all of your pictures, then you should upgrade your Moto X's camera to the best one possible. If you are able to select external components to customize your Moto X phone, you could possibly choose the screen size for your phone. To me, being able to select the screen size of your next smartphone would be one of the best options that Motorola could give you. Some might select the biggest display, some might choose the sharpest display, and some might select a specific size display to make sure that their phone is easy to carry and fits comfortably in their pocket.
Cons: The success of the Moto X smartphone really comes down to how much it's going to cost. When you start to decrease the economies of scale, you increase the cost for each unit produced. By offering a customized smartphone, Motorola will most likely need to pass along the increased cost of making one-off phones to the customer. Another factor that might make the Moto X phone cost more is the fact that it's assembled in the USA. This is an increase that I am 100% behind and believe that many other will also see the value of the increased price tag. So the real question is, will the advantage of customization outweigh the cost increase?
I'll leave you with one last thing to think about. Would you even know what processor, RAM, front and rear camera, and display technology you would want in your next smartphone? Customizing your phone sounds like a great idea, but there are some drawbacks to all of the personalization options you might have on the Moto X smartphone. With that said, I am extremely excited to see exactly what Motorola has in store for the Moto X and I cannot wait to get my hands on a phone that was designed, engineered, and assembled in the USA.
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