By way of a recent blog post, Motorola has revealed that two of its newest smartphone offerings -- the Moto Z and the Moto Z Force -- will have the honor of being the first devices not made by Google to have support for Daydream, the search giant’s virtual reality (VR) platform. Indeed this week, Motorola is starting its worldwide deployment of Android 7.0 Nougat, the latest version of the Android mobile operating system, to its two Moto Z handsets. This Nougat roll out will bring along with it Daydream compatibility, which means that owners of the Moto Z or the Moto Z Force will be able to pair their devices with Daydream View, the VR headset.
To date, the only other devices that come with support for the Daydream VR platform are Google’s own Pixel and Pixel XL devices. The fact that the Moto Z and the Moto Z Force are joining this very exclusive club should be cause for celebration for Motorola. Not every smartphone out there is built for Daydream -- only those that have high resolution display screens, super seamless graphics, and high fidelity sensors make the cut. Motorola can definitely boast that two of its latest devices have been certified for Google’s VR platform.
Moreover, Motorola is hoping that having Daydream compatibility will help reinvigorate its sales figures. The company has certainly seen a lot of changes in the last couple of years. Back in 2014, Chinese tech giant Lenovo acquired the Moto brand for a sum of $2.9 billion, and then proceeded to reorganize Motorola, which led to Rick Osterloh, then president of the company, to leave and go work for Google. Then in September earlier this year, Lenovo announced its plans of cutting over a thousand jobs as part of its ongoing organizational restructuring efforts. The company had already laid off about 3,200 employees in its non-manufacturing divisions across the globe last year, which is equivalent to around 5 percent of its total workforce worldwide. During the first three months of this year, Lenovo also found itself kicked out of the top five biggest smartphone sellers in the planet, overtaken by Vivo and Oppo.
Will exploring VR options bode well for Motorola and Lenovo? It just might. The smartphone industry is such a competitive field, and players often have to differentiate themselves in order to catch the attention of mobile users. While it is true that VR is largely an untested market, it sure is something new that consumers are starting to get excited about. And some of the biggest players in mobile are joining in on the fun. Google is one, of course, as well as Samsung, the number one smartphone vendor in the world. When Samsung unveiled its Galaxy S7 flagship devices during the Mobile World Congress back in February early this year, it also highlighted its Gear VR headset.
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