At an event in San Francisco yesterday, Motorola unveiled the Cliq, the company's first Android-based handset. The Cliq, scheduled to be available exclusively on the T-Mobile network, features Motorola's MotoBlur social networking and syncing solution.
MotoBlur will sync contacts, posts, messages, and photos from sources like Facebook, Twitter, MySpace, Gmail, and Microsoft Exchange. Updates will be automatically delivered to the device's home screen, and a contact's latest status and profile picture will be displayed when making or receiving a phone call or accessing the contact list.
“With MOTOBLUR we are differentiating the Android experience for consumers by delivering a unique mobile device experience designed around the way people interact today,” said co-CEO of Motorola and CEO of Motorola Mobile Devices Sanjay Jha. “MOTOBLUR, which will be available on our first Android-powered device and on multiple Android devices in our upcoming portfolio, helps us to create phones that are instinctive, social and smart.”
MotoBlur will automatically back-up contacts, settings, log-in information, email, and messages on a secure server. Similar to Apple's MobileMe service, MotoBlur users will be able to locate a lost or stolen device using the device's GPS and an online portal. Users will also have the ability to remotely wipe all data from their devices, and easily restore backed up data to a new MotoBlur phone using their username and password.
The Cliq, dubbed "the first phone with social skills," sports a full physical QWERTY keyboard, a 3.1-inch capacitive touch screen, 3G support, built-in WiFi, a 3.5mm headphone jack, and a 5-megapixel camera with autofocus.
Motorola's first Android device will be available on T-Mobile's network before year's end.
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