According to the results of a survey conducted by mobile marketing firm Tune, 24.6 percent of smartphone users surveyed said that they had downloaded an ad blocking mobile app or web browser. Tune had polled almost 4,000 owners of smartphone devices in the United States and in Europe, and the results are somewhat intriguing, to say the least, especially in terms of how fast people are attempting to get hold of ad blockers for their mobile devices.
Tune’s survey indicates that only 2.4 percent of those surveyed stated that they had downloaded ad blocking software in the last four to six months. But interestingly, 7.8 percent of those who participated in the poll said that they had downloaded ad blocking mobile apps or web browsers since November of last year. It goes to show how more and more mobile users are acquiring ad blockers today, with Tune expecting that by the third quarter of next year, 80 percent of smartphone users should have ad blocking software installed in their handsets.
Of course, some may note that Tune only accounts for the statements made by the smartphone users it surveyed, not retrieving actual data from the devices themselves. Indeed, Tune also found out that 21 percent of those who were polled were not sure if they had installed ad blocking software on their smartphone devices.
Moreover, you have to remember that Apple has allowed ad blocking software on its iOS platform only fairly recently (during the autumn season of the previous year). And then there is this thing called actual usage -- people may have downloaded ad blocking mobile apps or web browsers for their smartphone devices, but are they actually using the software as intended?
Tune’s survey also show that most of those who downloaded ad blocking software skew a little bit to the younger generation of users (young and middle aged adults), although the company was quick to note that users older than 60 years of age have stated that they have downloaded ad blockers. Also, if you are male, using an Android handset, or based in Europe, you are slightly more likely to download an ad blocking mobile app or web browser.
As explained by Peter Hamilton, the chief executive officer of Tune, mobile ads have become so pesky that the demand for ad blocking software has increased over the last few months or quarters. Of course, ads will always be there, but companies can actually make things less annoying by coming up with material that entertains or informs, instead of ruining the web browsing experience of consumers.
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