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According to Japanese news web site Nikkei, it is quite possible that Apple will be equipping its iPhone model for next year with an OLED display screen. As reported by Nikkei, the tech giant initially had plans to put OLED display screens on its iPhone devices in 2018 at the soonest. But apparently, the iPhone maker has had a change of heart, and will instead roll out OLED iPhones one year ahead of its original plans.
This is pretty consistent with previous reports that Apple is close to inking a deal worth $12 billion with Samsung and LG in building the OLED display screens needed for next generation iPhone models. For those not familiar with OLED display screens, their name is short for organic light-emitting diode, and they offer particular benefits that liquid crystal display (LCD) screens (currently being used by today’s iPhone devices) could not. For instance, OLED display screens are slimmer, lighter, and even more flexible compared to LCD screens. They are also easier on smartphone batteries, and in terms of color rendering, are generally more effective in displaying contrasts.
But OLED display screens come with disadvantages, too. For one, they generally cost more money to make compared to LCD screens. They also do not last that long -- OLED display screens tend to decline in quality faster than LCD screens, especially in terms of the quality of the color rendering.
Samsung already makes full use of OLED display screens for most of its Galaxy smartphones. Its two newest flagship devices, the Galaxy S7 and the Galaxy S7 Edge, even employ active matrix OLED (AMOLED) display screens. The power efficiency provided by the AMOLED technology allows the South Korean phone maker to play around with features like Always On, which makes the Galaxy S7 always show the time, date, and other details on its display screen without using up too much of its battery power.
As for Apple, it actually already uses OLED display screens for the Apple Watch. But there are those who are reluctant to believe that OLED display screens are coming to iPhones next year. One of them is Ming-Chi Kuo, the noted analyst from KGI Securities whose forecasts on Apple matters have always been right on the money. He believes that the earliest that OLED display screens will be featured on iPhone devices is 2019. It is quite possible though that in order to combat iPhone fatigue and slumping sales, Apple may just have realigned its strategy.
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