Nextbit is a startup company based in the city of San Francisco in California, and it is run by former employees of tech giants such as Google and Taiwanese phone maker HTC. Last year saw the startup introduce its smartphone, the Robin, which holds the distinction of being a handset that is cloud based. In October of 2015, Nextbit had announced that its device was already accepting pre-orders (the pre-order period officially ends next Friday). Now, the company has revealed that its Robin smartphone will start shipping on February 16th of this year, especially to those who have pre-ordered the handset. On top of that, Nextbit is also planning to introduce its e-commerce store on that same date.
Nextbit’s Robin has quite a rather humble beginning. Its creators actually took advantage of Kickstarter when it first introduced its smartphone device. The project quickly raised $500,000 in one single day, eventually racking up over $1.3 million via crowdfunding. Nextbit was proof that you can actually bypass wireless carriers and instead sell your smartphone product directly to consumers, as long as your product is worth the attention. Other phone makers, such as Alcatel OneTouch and ZTE (and even Apple) have since employed this strategy, too.
As far as popularity goes in the mobile world, nobody will argue the idea that Samsung and Apple are currently the kings of the world. Nextbit is realistic enough to concede that it might never be as big as those two, but what it can offer though is something that should serve as an alternative option to the usual iPhones and Galaxy devices, or any other brands derived from those designs.
This was expressed by Scott Croyle, chief designer of Nextbit, during the recent CES 2016 trade show held in the city of Las Vegas in Nevada. Croyle had worked as a key designer at HTC years before, and was one of the people responsible for the design of the HTC One M7. But even then, in finalizing the design for the Robin device, Croyle did not make use of any cues from the One M7.
Still, entering into the smartphone industry is no walk in the park. Even established global brands such as Samsung have struggled with profits, with perhaps only Apple coasting along fine. Nextbit will surely face some challenges, too, and it is going to be a long hard climb for a company that only has one product to boast. Still, its product does have something unique to offer -- its cloud storage capabilities. The device already has 32 gigabytes of onboard memory, but with its cloud storage feature, it can store up to a hundred gigabytes. That could prove handy, especially for mobile users who need some space for all their pictures, videos, music, apps, games, and other files.
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