Pete Lau, the chief executive officer of OnePlus, has stated at this year’s Consumer Electronics Show (CES) that the follow up to last year’s OnePlus 5T (whose new variant rocks) could make its debut some time during the second quarter of this year. This should be pretty consistent with 2017’s OnePlus 5, which was formally announced by the Chinese phone maker last June.
While it might not be as big a brand name as the Samsungs and Apples of the world, OnePlus has managed to build quite a following in the last few years, and has even generated some momentum with its more recent smartphone releases. For instance, after its OnePlus 5T hit store shelves less than a couple of months ago, the device has since went on to become the best and fastest selling OnePlus handset ever. The phone maker’s previous best was its OnePlus 5, which had been released in the market just five months earlier.
Of course, if the company wants to transform itself into a true household name, it will certainly need the help of wireless carriers in the United States. Various industry watchers believe that an estimated 85 percent to 90 percent of all mobile users in the country purchase their handsets via their preferred mobile operator.
Carrier support, however, is generally a tricky thing to acquire for those trying to break into the American mobile market. Just ask Huawei -- the Chinese mobile manufacturer was supposed to be partnering with national mobile operator AT&T in pushing its devices in the US, but AT&T has since backed out). Across the globe, Huawei is widely considered as the third biggest smartphone vendor next to Samsung and Apple. But in the US, it is struggling to get carrier backing.
As for OnePlus, it appears that it is willing to take its chances. Lau has confirmed recently that the Chinese phone maker is planning to start talks with various wireless service providers in the US this year. While the company chief did not provide any specific timeline, he did say that if the opportunity arrives and if the timing is favorable, OnePlus would definitely give it a shot.
OnePlus actually has managed to strike partnership deals with several mobile operators in the European mobile market. But most of its success so far has been helped immensely by its simple and direct online sales strategy, which involves mostly selling its smartphone devices through its official website. That could change soon.
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