According to a new survey done by online magazine Quartz, it turns out that only 1 out of 10 owners of iPhone devices in the United States mobile market are likely or very likely to upgrade to iPhone 7 when it launches before the end of this year. That is, if Apple does not decide to give its most popular product an overhaul in terms of design. 10 percent is quite a big difference compared to the 25 percent of those surveyed who are either extremely interested or very interested in upgrading with each new iPhone redesign. It bears noting though that Quartz conducted the online poll among 525 iPhone owners based in the US.
During the first three months of this year, Apple registered for the first time decreasing sales for its iPhone devices. The tech giant is expecting another sales drop for the second quarter of 2016. That is why industry watchers are thinking that Apple might be compelled to make drastic changes in design for its next iPhone offering, in order to drum up more interest from consumers and rejuvenate the company’s ailing smartphone sales. According to reports however, the iPhone model coming out later this year will only feature minor enhancements in design. The talk is that the iPhone model coming out in 2017 will be the one to sport the major changes, not the one this year.
In Quartz’s survey, the online magazine found that about 46 percent of responders claim they are not at all likely to upgrade to the iPhone 7 if it did not feature a significant redesign. About one third of those surveyed stated that they would not be so likely to upgrade. Moreover, 11 percent of them said they would be somewhat likely to get this year’s new iPhone offering. All in all, 90 percent of the survey participants were basically not that eager to purchase Apple’s 2016 iPhone, that is if it did not offer any major new feature or functionality.
Back in May earlier this year, Japan based newspaper Nikkei reported that Apple might be adopting a three year cycle for each major new iPhone redesign, upping things from the existing two year cycle being practiced by the tech giant right now. Quarts actually asked respondents about that, too. 70 percent of those surveyed claimed that they would be somewhat, very, or extremely likely to deviate from their iPhone upgrade routine in order to match Apple’s three year cycle.
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