After posting a holiday season smartphone sales performance for the ages, Apple is now the biggest seller of smartphone device in the world, dethroning Samsung in the process -- well, at least according to information offered by Strategy Analytics. In its latest report, the research firm pointed out how Apple, by virtue of selling 78.3 million iPhones around the world, managed to secure an 18 percent market share in the final quarter of last year, while at the same time registering a confident 5 percent rise in yearly sales, clearly improving upon the 74.8 million units sold during the final quarter of 2015.
Strategy Analytics also took the opportunity to note that the most recently concluded quarter was the best sales performance by Apple’s iPhone for more than a year, while its fiercest rival, Samsung, had to deal with a recall and then complete discontinuation of its most current high profile, flagship device release.
Still, the South Korean phone maker did manage to sell 77.5 million smartphone devices across the globe during the last three months of 2016. But this figure never quite managed to clear the 81.3 million units the company sold during the last quarter of 2015. Problems related to its embattled Galaxy Note 7 phablet had clearly taken their toll -- Samsung had equalled Apple’s 18 percent market share for Q4 2016, but the 21 percent market share it posted for the whole year is its lowest in about half a decade. The South Korean mobile manufacturer had kept its title as the world’s biggest seller of smartphone devices for more than four years, ever since it overtook Apple in 2012. But now, Apple has taken the lead anew.
To Apple’s credit, not only did it sell more iPhone devices in any given quarter ever in its history, more importantly it was able to register some growth once again. The company had gone through three consecutive quarters with declining iPhone sales, but after Q4 2016, the tech giant should be heading into the rest of 2017 with optimism and renewed vigor.
Tim Cook, the chief executive officer of Apple, was quick to attribute the success of its most recent quarter to the strong demand enjoyed by the iPhone 7 Plus. The bigger iPhone 7 model actually had better sales figures than the smaller iPhone 7 version, which does not happen often when it comes to iPhone devices.
Wirefly Is America's Most Trusted Source For All Cell Phones, Plans, TV, and Internet Deals
Wirefly offers great deals on a large selection of smartphones, cell phones, tablets, mobile hotspots, and other wireless devices for the nation's most popular carriers. Use Wirefly’s innovative cell phone and plan comparison tools to ensure you are getting the best deal on the market. Shop with confidence knowing that Wirefly wants to help you find the best prices on cell phones, cell phone plans, TV, and Internet service.