According to a new report recently released by Ooyala, close to 57 percent of all video content around the world were viewed by people using mobile devices like smartphones and tablets. While that percentage is a new record high for mobile users across the globe, it bears noting that those based in the Asia Pacific region are the most voracious viewers of videos, accounting for 61 percent of all mobile viewed video content. Not far behind are those users based in the North American continent, where over 50 percent of all videos viewed on mobile.
But Asia Pacific users seem to have exhibited the biggest increase in mobile video plays. As a matter of fact, the report from Ooyala claims that mobile video plays in the region has seen its growth increase by 15 percent compared to last year’s showing. The report further reveals how videos that are more than 20 minutes in length are accounting for the majority of all videos watches around the world across all mobile devices regardless of the size of their display screen (although phablets are a big plus).
As explained by Jim O’Neill, the principal analyst at Ooyala, more and more people across the globe are owning mobile devices, especially those with support for video play. And signs indicate that mobile users everywhere are as comfortable with viewing long videos on smartphones and tablet devices as they are watching shorter videos.
Decades ago, people consume videos through theatres and television sets. With the advent of the Internet era, consumers began watching clips through their personal computers and laptops. But now in the mobile and streaming age, it is safe to say that there are more users watching videos on their mobile devices than those watching on TVs or PCs.
Indeed, when watching videos, why look for a bigger gadget when you can just view it on your personal smartphone or tablet. And with the advances in wireless and Internet technology, our mobile devices now also serve as our primary sources of entertainment anytime anywhere, whether we are watching movies on Netflix, or the latest viral videos on YouTube.
Of course, with the increased frequency in which we devour videos on mobile, the average amount of data consumption will rise, too. Ericsson certainly predicts so -- in its latest Mobility Report, the tech giant projects that by 2020, mobile users based in North America will be consuming a whopping 26 gigabytes of data every month for each mobile device, and surely, a big percentage of those gigabytes will be for watching videos from the world wide web.
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