According to new information recently presented by research firm Chetan Sharma Consulting, mobile users who based in the United States are consuming more data compared to most other countries across the entire globe (except for a very few). But interestingly, the revenues being generated from data users are plateauing.
In terms of the amount of gigabytes used per consumer on a given month, the US is the number three biggest market around the world, trailing only South Korea and Finland. Among nations with a population of at least 60 million people, the US is considered the most data hungry, and it is quite possible that before the end of this year, American could overtake South Korea to take the number two spot for most mobile data consumed.
As explained by Chetan Sharma Consulting, most of the mobile data consumption is driven by the surge in popularity of unlimited data plans as offered by various major US wireless carriers. The research firm then proceeded to point out that the average data consumption in America is likely to go beyond 6 gigabytes a month by the end of this year. The first gigabyte has taken about 210 months, while the last one took only four months. Around the world, the US is tops in terms of total Zettabytes consumed on wireless networks, and is way ahead of the second placer -- China.
Intriguingly, while mobile data consumption continues to growth, mobile data revenues appear to be flattening. The research firm stated that during the first three months of this year, quarter over quarter revenue from mobile data plans decreased among US based wireless carriers for the first time since the year 2000. Even the industry leader, Verizon Wireless, is not immune to this. In Q1 2017, the Big Red posted its first ever decrease in services revenue year over year. As for postpaid net additions, they were negative in America for the first time ever. Moreover, the number of net subscriptions for cellular connected tablet devices also dropped.
There are other indicators, too -- the research firm observed how device upgrade cycles now average over 2.7 years. Furthermore, the volume of short messaging system (SMS) traffic has significantly declined to numbers as low as those ten years ago. And it is no secret that the global market for smartphone devices have seen decreases in terms of both revenues and profits.
But there is hope -- the budding Internet of Things market could mean increased revenues again for wireless service providers in the next few years. But for this current drought, they will have to weather this one though.
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