Samsung may be unveiling its new upcoming Galaxy Note 5 smartphone way ahead of schedule, according to a report published by the Wall Street Journal. The South Korean phone maker traditionally announces its latest Galaxy Note models on September. For instance, the current Galaxy Note 4 and its predecessor the Galaxy Note 3 were both announced in September of previous years. But as indicated on the WSJ report, Samsung may be officially introducing the new Galaxy Note 5 as early as next month already. If this turns out to be true, it would mark an important change in pace for the company, especially in terms of the timing of new key smartphone offerings.
But what could be the reason behind the shift in Samsung’s usual launch schedule? The South Korean tech giant could be trying to get a head start on Apple. For years, Samsung had had an advantage over Apple especially in terms of smartphone market share. The company’s Galaxy line of smartphones have been particularly selling well, especially those that offer handsets with generous display screen sizes. But when Apple joined the phablet conversation with the release of its big-screened iPhones (the current iPhone 6 and the iPhone 6 Plus) in 2014, Samsung’s dominance began to wane. At one point, Apple even surpassed Samsung in market share. Samsung eventually did regain its number one position, but it appears that its lead is not as invincible as before.
Which brings us to the unveiling of the Galaxy Note 5. Announcing this new handset a number of weeks before Apple could introduce its iPhone 6S would allow Samsung to get the customers’ attention first. Apple normally announces its new iPhone models around the first week of September, and if Samsung sticks to its usual September schedule, it may find itself competing with Apple’s newest smartphone offering.
Last year, Samsung found out last year how increasingly hard it is to compete head to head with a newly announced iPhone. Apple announced its 4.7 inch iPhone 6 and the 5.5 inch iPhone 6 Plus on September 9th of last year, and then started selling them a week and a half on September 19th. Samsung, on the other hand, announced its 5.7 inch Galaxy Note 4 on September 3rd last year, and then started selling it more than a month later on October 17th. During those weeks in between the announcement of the Galaxy Note 4 and its scheduled launch, consumers may have used all that time to buy the new iPhones instead.
Samsung can certainly do well to learn from all of this. Even though no actual launch date has been set yet for the Galaxy Note 5, it is likely that the company will not wait long to start selling the new handset after its August unveiling.
And right now, Samsung really needs to sell something. Due to fierce competition from rival Apple as well as up and coming Chinese phone makes such as Xiaomi and Huawei have eroded Samsung’s market share and its confidence. Just a few days ago, the South Korean mobile manufacturer announced that it is expecting declining operating profits for the second quarter of this year. The company needs to bounce back real fast, and unveiling a new handset could be the key in bringing back its sales figures back on track.
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