As reported by Counterpoint Research, Samsung has beaten Apple in terms of smartphone market share across the United States. This is the first time that the South Korean phone maker has surpassed Apple in nearly a year. Samsung managed to pull this off thanks to the strong solid sales of latest flagship devices, the Galaxy S7 and the Galaxy S7 Edge, which are currently being sold by industry leaders Verizon Wireless and AT&T, as well as other top mobile service network providers in America.
According to the news article published by BusinessKorea that covered Counterpoint Research’s latest findings, Samsung was able to capture 28.8 percent of the US market in terms of sales of smartphone units. That percentage easily beat Apple’s 23 percent market share. Making up the top five in terms of share in the US market include LG on third place with 17.1 percent market share, ZTE on fourth place with 6.6 percent market share, and Alcatel on fifth place with 4.5 percent market share. A lot may be wondering where Huawei is ranked in the US. Well, the Chinese phone maker has to deal with having only 1 percent market share in the US market, even though it is considered the third biggest seller of smartphones in the world behind Samsung and Apple. A big reason for this is that despite Huawei’s reach globally, it only has very limited major distribution deals with wireless carriers in the US.
The clear winner of Counterpoint Research’s newest data is, of course, Samsung. Its decision to release its flagship devices in March of this year (an earlier schedule compared to flagship releases of past years) may have made a difference. The numbers certainly support this, with sales of the Galaxy S7 up 30 percent compared with sales of the Galaxy S6 during the previous year.
It also helped that in the global stage, Samsung’s sales were pretty impressive. Last month, the South Korean phone maker reported shipments between 10 million units to 11 million units of its Galaxy S7 handset during the first quarter of this year. Compared to previous flagship devices, these numbers are a significant improvement. Driven by robust Galaxy S7 shipments, Samsung reported a net profit of 4.6 billion (a 14 percent improvement), with its mobile division registering an operating profit of $3.4 billion (a 42 percent improvement year over year) during the first three months of 2016.
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