Having experienced sluggish sales in the past few quarters, Samsung definitely needs to introduce something that will sell. This year, the South Korean phone maker is hoping that a new Galaxy Note device, plus some nifty product launch scheduling, will do the trick.
Indeed, Samsung will be hosting its second Unpacked event of 2015 this coming Thursday, and many are expecting the tech giant to unveil its newest phablet offerings -- the Galaxy Note 5, which will feature a rear casing made of meal instead of plastic and an enhanced stylus, and the Galaxy S6 Edge Plus, which is said to possess a 5.7 inch display screen that curves over the sides of the handset, much like the Galaxy S6 Edge’s does.
For years, Samsung has historically chosen to introduce its latest smartphone products during the IFA electronics show held in Berlin usually in the early part of September. But now, the South Korean mobile manufacturer had decided to move the date ahead by a couple of weeks, and then shifted its event to New York City. Many an industry watcher believe that the move is strategic -- especially in attempting to get a head start on the next iPhone (most likely the iPhone 6S, which Samsung’s fierce rival Apple will be unveiling in early September.
Samsung will need to be really tactical in the timing of its devices’ release. The company may have been a dominant force in the smartphone industry a few years back, but now, the tech giant has started to become vulnerable to competition. Furthermore, mobile consumers now have more choices than ever, so they no longer are limited to what Samsung has to offer. Besides, why get a new premium priced Samsung device when you can get a similar Android device with the same large display screen at a cheaper price?
But with the upcoming Galaxy Note 5, Samsung is hoping that consumers will still go and buy the device anyway. Interestingly, this marks the first time that the company is releasing a Galaxy Note device with an Apple phablet (the 5.5 inch iPhone 6 Plus) already in the market. Samsung had an advantage in 2014 because its Galaxy Note 4 was basically the only high profile phablet available to big screen loving mobile users.
But is a couple of weeks head start enough for Samsung to hold an advantage over Apple’s upcoming phablet iPhone 6S Plus? There may be no easy answer to that, and Samsung will just have to hold its breath for now.
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