It appears that Samsung is planning to launch its next newest flagship device, the Galaxy S7, earlier than expected. As reported by South Korea based Electronic Times, the number one vendor of smartphones in the world is looking to debut its Galaxy S7 device in January of next year, and may be doing it in order to compete directly with Apple’s current flagship devices, the iPhone 6s and the iPhone 6s Plus.
Before October set in, Samsung had already finalized its design for the new Galaxy S7 smartphone. Right now, the South Korean mobile giant is moving on to getting the necessary components required in mass producing the handset for the global market. It all goes to plan, Samsung may just produce enough initial units in order to achieve a January launch.
Debuting the Galaxy S7 will certainly give Samsung a chance to introduce a new flagship device offering for mobile consumers around the world during the first quarter of 2016. It may also be considered a tactical decision. As past years have shown, Samsung’s fiercest rival Apple has always had a good holiday season in terms of sales, and sometimes consumers still buy iPhones well into January of the new year. Introducing the Galaxy S7 in January would allow Samsung to counter Apple’s momentum going into the start of 2016. Apple will still likely have stellar sales during the holidays, but as the new year arrives, Samsung will have something to offer of its own.
More importantly, the Galaxy S7 launching in January might just inject some excitement into Samsung’s shrinking sales. For several months now, the South Korean phone maker has been in the midst of its worst sales slump ever, posting its seventh consecutive drop in profit back in July of this year. While the company did manage to release two flagship devices with the Galaxy S6 and the Galaxy S6 Edge devices this year, unfortunately these two new handsets did not do well enough to prevent Samsung from posting yet another decrease in sales and shrinkage in global smartphone market share. Samsung is still the world leader in smartphone sales, but its lead is steadily slipping away, and if it does not do anything to reverse its woes, it just might find itself losing its lead.
Will a change in the usual launch schedule of its flagship devices do the trick? For years, Samsung had always timed the launch of its flagship devices during major worldwide tech conferences. For instance, it announced the Galaxy S6 at the Mobile World Congress held in Barcelona, Spain back in March early this year. But last August, the company started to deviate from its usual approach to scheduling, launching the Galaxy Note 5 about a month ahead of the usual September schedule, specifically during the annual IFA Trade Show held in Berlin, Germany.
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