As indicated in a report published by Reuters, Samsung definitely has plans to bring Tizen, the mobile operating system it created and developed, to more mobile devices before the end of 2015.
Citing sources claiming to have direct knowledge of the South Korean phone maker's plans, Reuters reported that Tizen will be arriving in several new mobile devices, even spanning across various smartphone price ranges, from entry level to midrange to premium.
In terms of popularity and uses, Tizen still has a long way to go if it wants to stand head to head with the Big Two -- Android, the world's most widely used mobile OS, and iOS, Apple's mobile platform. But it is slowly trying to pick up steam. Similar to Android, Samsung's OS is an open source platform, which makes it easier to run on a wide range of mobile devices and gadgets, including smartphones, tablets, and even television sets. Not content on relying on its own technical expertise, the company has even collaborated with other entities, including fellow phone maker Huawei, chip maker Intel, and Panasonic, just to name a few. As a matter of fact, these companies have formed the Tizen Association back in 2012 in order to support the Tizen mobile operating system.
Tizen went through its fair share of delays and setbacks. Samsung had originally planned to launch Tizen to compete immediately against Android and iOS, but because of certain obstacles,the company then chose to release the OS as an alternative to mobile users based in emerging markets, wherein most of the consumers are looking to buy more affordable handsets.
Two of these emerging markets -- India and Bangladesh -- became the launching place for the Z1, the first ever smartphone powered by Tizen. Consumers could buy the device at less than $100 with no contract, making it an easy option for consumers who want to get a smartphone but can not afford the usual Android- or iOS-powered handsets.
Samsung has also already brought Tizen to some of its own devices, especially its wearable devices. These include the Samsung Gear S and the Samsung Gear 2. Back in January early this year, the company had announced that Tizen will be powering all of Samsung's smart TVs this year.
Some may view Samsung's strategy of targeting emerging markets for Tizen as settling for small pieces instead of going for the bigger piece of the pie. But the tactic actually makes sense. Even as places like China and the United States remain the biggest mobile markets in the world, the areas with the most rapid growth are in the emerging markets, wherein customers are just beginning to buy smartphones. Tapping these markets could be the key to success, as Chinese phone makers such as Xiaomi and Huawei have proven when they become formidable mobile players by penetrating emerging markets. For Tizen, Samsung could do the same.
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