Samsung has regained the smartphone sales crown from rival Apple. Well, at least according to new research data recently released this week.
During the first quarter of 2015, the South Korean mobile giant managed to ship a total of 83.2 million units of its smartphones around the world, according to market researcher Strategy Analytics. By doing so, Samsung essentially captured 24 percent of the global smartphone market.
A 24 percent market share may not be an improvement over Samsung's 31 percent market share one year ago, but it still manages to beat the current 17.7 percent market share of Apple, which shipped 61.2 million units of smartphones during the first quarter of the year. Apple's market share in the recently concluded quarter may have bested the 15.3 percent market share it captured last year, but compared to the previous quarter's 19.6 percent market share, it is certainly a dip in form for the iPhone maker.
As explained by Neil Mawston, executive director of Strategy Analytics, the Asian market remained a challenge for Samsung, but in terms of its global smartphone sales, the South Korean phone maker has stabilized enough to beat its rival Apple and regain its title as the biggest smartphone seller in the world by unit sales volume.
The battle for smartphone supremacy has been very interesting in the last few quarters. With the release of its iPhone 6 and iPhone 6 Plus smartphones, Apple was able to surpass Samsung as the global leader in terms of smartphone sales during the final quarter of last year. Indeed, with 74.8 million units of iPhones shipped in that period, Apple not only beat Samsung but also posted its best quarter ever, eventually finishing with a 20.4 percent market share in the global smartphone market.
But it appears that Samsung has fought its way back to the top. And it is interesting to note that despite retaking the smartphone sales crown, the South Korean phone maker actually recorded a 57 percent year-over-year decrease in operating profits for the first quarter of the year.
However, Strategy Analytics's data does not yet include sales for the Galaxy S6 and the Galaxy S6 Edge smartphones, which launched earlier this month. If these devices become a hit with the masses, Samsung could see itself enjoying the throne for an extended period of time.
Other information from Strategy Analytics's research showed that after Samsung and Apple, Lenovo-Motorola takes the third place with a 5.4 percet market share (with 18.8 million units of smartphones shipped). Huawei takes the fourth place with 5 percent market share, with 17.3 million units of smartphones sold.
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