It is quite possible that Samsung will be officially announcing its newest flagship offerings to the world as early as March 29th of this year during a Samsung Unpacked event -- well, at least according to leaker extraordinaire Evan Blass (also known as @evleaks in the Twitterverse). Both the Galaxy S8 and the Galaxy S8 Edge could sport bigger displays, with some speculating that the upcoming devices’ screens may be larger than even the beleaguered Galaxy Note 7’s 5.7 inch display. Indeed, the Galaxy S8 is rumored to feature a 5.8 inch display, while the Galaxy S8 Edge will come with a gargantuan 6.2 screen. As pointed out by Blass by way of Venture Beat, the flagships’ screens could cover almost 85 percent of their frames, leaving the handsets with limited space for the bezel.
In previous Galaxy S models, Samsung routinely favored putting capacitive buttons below the display screen, but this could change with the release of the new Galaxy S8 devices. Recent smartphone offerings from other Android phone makers have already done away with capacitive buttons, with Xiaomi’s Mi Mix as the most notable example recently.
Obviously, Samsung is relishing another opportunity to be able to showcase a new smartphone that will wow consumers, and not, you know, scare them. This is why so much rides on the success of the Galaxy S8 devices. Flagship devices, especially from the world’s biggest seller of smartphones, are generally seen as safe bets to become sure hits, but as evidenced by the Galaxy Note 7 mess last year, you never really know. Despite all that mess last year, Samsung’s customers actually still want to give its products another shot. First time buyers of Galaxy devices though are a totally different story. If Samsung wants to keep dominating, it will need to persuade first timers that their products are reliable. It is worth noting that despite all the bad publicity, Samsung’s earnings are actually holding up, and the release of the new Galaxy S8 devices should keep the South Korean phone maker’s financials healthy in the next few quarters.
To make sure its devices do not overheat ever again (due to battery issues), Samsung has promised an 8 point battery testing protocol for all of its upcoming Galaxy devices. Apart from helping the South Korean tech giant itself achieve better quality assurance for its devices, this testing protocol will also help instill confidence in the company’s customers, regardless if they are repeat buyers or first time buyers.
A March 29 unveiling date would also make sense, or at least sound consistent with related rumors, like the recent one just this week saying that the Galaxy S8 devices will be launched first in South Korea in April of this year.
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