Samsung has just recently launched iOS mobile apps for its Gear S3, Gear S2, and Gear Fit2 smartwatches, effectively bringing iOS compatibility to its wearable devices. This means that owners of these gadgets can now pair their iPhone device (that is, if they have one) with any one of these Samsung smartwatches.
The Gear S2, the Gear S2, and the Gear Fit2 previously only had compatibility with smartphone devices that are powered by Google’s Android mobile operating system. But as explained by Younghee Lee, the executive vice president of worldwide marketing at Samsung, the decision to provide both Android and iOS compatibility is an effort by by the South Korean tech giant to give its customers the best wearable experience possible.
But will Samsung’s latest endeavor actually make a difference in making the public care more about wearable devices? It is no secret that the market of wearable devices has been stalling as of late, and various industry watchers agree that despite the hype, the market has not been able to attract enough buyers. A month ago, research firm eMarketer cut its projections for the global wearables market, claiming that as cool as they are, wearable devices just are not clicking with the masses, except maybe for the early adopters segment. eMarketer had previously predicted that use of wearables in the United States would increase to 60 percent in 2016, but it has since slashed its estimates to only 24.7 percent.
As for Samsung, despite the fact that it remains the number one smartphone brand across the globe, its efforts in the wearables market are less successful, to say the least. According to information published by IDC, Samsung captured a rather unimpressive 4.5 percent share of the total worldwide shipments of wearable devices during the third quarter of last year, making the South Korean mobile giant the fifth biggest seller of wearables in the planet. The top vendor? Fitbit took that honor, with a commanding 23 percent share of the market.
There is good reason why Fitbit has remained so successful this long. The fact of the matter is, fitness trackers (which make up most of Fitbit’s lineup of products) continue to dominate the wearables market, and to this day, most users of wearable devices primarily these gadgets as tools for helping monitor health and fitness, and nothing more. It is true that the release of the Apple Watch has helped increase more awareness for smartwatch devices, but the general consensus is -- most people still do not see smartwatches as essential everyday gadgets.
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