More than eight months ago, Samsung released Milk Music, an online music service that was exclusively available for Galaxy devices only. This time around, the South Korean tech giant is introducing Milk Video, an online video service for Galaxy users in the United States.
Just as Milk Music was launched to go head to head with other music services like Rdio and Spotify, Milk Video will similarly compete directly with popular video streaming services like Vimeo and YouTube.
There are a few differences, of course. A significant chunk of the Milk Video's content will be available courtesy of strategic partnerships with established content providers like Vevo, Funny or Die, CollegeHumor, and The Onion.
Milk Video's catalog of video content is curated by Samsung, and then organized into category-based feeds like comedy, music, or technology, just to name a few. Users are also given the option of customizing their own personal feeds made up of whatever content they or their friends/contacts prefer.
One cool thing about Samsung's Milk Video service is that it can function as social media as well. Users can follow other fellow users or groups, and then repost the videos they like on Facebook or Twitter.
And Milk Video is completely free of charge. The only catch is that in order to avail of this video streaming service, users have to own a compatible Galaxy device. If you got a Galaxy S3 and higher, a Note 3 and higher, a Galaxy S III mini and higher, and a Mega, you get to download Milk Video from the Play Store for free.
With regards to interface, Milk Video features a simple scrollable list of video content. If users do not want to view a particular video, they can get rid of it by swiping right. If they want to bring up options for sharing or favoriting/liking, they can just swipe left. Touching the right side of the screen and then scrolling up or down will take users to the category listing and content search function. While on the top left corner, users will see an action button that leads to a list of other users they can follow.
Of course, it will take some bit of time before Milk Video becomes as popular as YouTube or Vimeo. After all, the Milk brand has only been released for less than a year. But as more users (starting with Galaxy owners) begin to use Milk's music or video streaming service, Samsung is optimistic about its potential growth.
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