Even though Samsung posted a slight decrease in its total volume of smartphone shipments during the first quarter of this year, the South Korean mobile giant remains the number one seller of smartphone devices around the world, according to research firm IDC. One of the big reasons of its continued success is the warm reception of its latest flagship devices, the Galaxy S7 and the Galaxy S7 Edge.
During the first three months of 2016, Samsung was able to ship 81.9 million units of smartphones. That number may not surpass the 82.4 million units it managed during the first quarter of 2015, but it is enough for the South Korean phone maker to retain its crown as the clear leader in the global mobile market.
Samsung attributes its impressive sales numbers to its newest smartphone offerings, the Galaxy S7 and the Galaxy S7 Edge, which registered very solid sales especially in March early this year, thanks to aggressive promotions from wireless carriers that offered the devices. As noted by IDC, if not for these two handsets, Samsung’s dip in sales would have been more pronounced.
As for Apple, the iPhone maker remains the number two biggest seller of smartphones in the world. But the last three months have not been kind to Apple’s mobile sales numbers. As a matter of fact, the company posted its first ever decline in sales, shipping 51.2 million units of iPhone devices during the first quarter of this year, compared to the 61.2 million units it shipped during the same quarter the previous year.
Sure, Apple’s latest flagship devices, the iPhone 6s and the iPhone 6s Plus, were cool smartphones and all, but apparently, they did not persuade enough mobile users to spend on them. Some industry watchers are saying that consumers just did not see any need to purchase or upgrade to a new iPhone because: a) their current iPhones are working just fine, or b) the new models just do not offer enough new features.
Completing the rest of the top five biggest sellers of smartphones in the world are a trio of China based mobile manufacturers -- Huawei, Oppo, and Vivo. Huawei earned third place by shipping 27.5 million units of its smartphones, a significant improvement over the 17.4 million units it shipped during the first quarter of 2015.
Oppo and Vivo managed to supplant Xiaomi and Lenovo as the number four and number five biggest sellers of smartphones in the world. Oppo posted sales of 18.5 million units of smartphones (up from 7.3 million units the previous year), while Vivo shipped 14.3 million units (up from 6.4 million units a year ago).
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