Despite keeping its lead in the global smartphone market, Samsung once again sees its market share continuing to drop. According to the latest report published by research firm Gartner, the South Korean tech giant’s market share has fallen to 21.9 percent during the second quarter of this year (spanned April to June of 2015) from 26.2 percent during the same period the previous year. Also, in the same period, Samsung’s unit sales of smartphones dropped to 72 million from 76.1 million.
Apple may only be sitting on second place, but it managed to improve its market share to 14.6 percent during the second quarter of this year from 12.2 percent in the same period last year. As for unit sales of its iPhone devices, it increased to 48 million from 35.3 million in the same period in the year prior.
Samsung had already launched its Galaxy S6 and Galaxy S6 Edge flagship devices since April earlier this year, but it appears that the release of these new smartphone offerings was not enough to increase the company’s market share nor stop Apple from eating away at Samsung’s market share.
For a couple of years now, Samsung has been experiencing falling smartphone sales and eroding market share. Despite introducing two new flagship devices, the South Korean mobile manufacturer has posted its seventh straight quarter with decreasing earnings. Moreover, not only does it have to ward off Apple, but also Chinese phone maker upstarts such as Xiaomi and Huawei. Earlier this month, Samsung unveiled another couple of new smartphones, the Galaxy Note 5 and the curvy Galaxy S6 Edge+. For the next quarters, the company is definitely hoping that these latest offerings could turn things around.
As for Apple, sales of its iPhones improved by 36 percent for the second quarter of this year. Big credit goes to the Chinese market, which despite cooling down recently, continues to be a solid smartphone market for Apple’s handsets. As a matter of fact, during the second quarter, total sales of iPhones increased by 68 percent to 11.9 million units.
Interestingly, the most improved phone maker during the second quarter was Huawei, which earned a 46.3 percent growth in smartphone sales. Its market share also improved to 7.8 percent from 6.1 percent, while its total smartphone sales rose to 25.8 million from 17.6 million. Huawei takes third place, while the fourth and fifth place are held by Lenovo and Xiaomi, respectively. On the whole, sales of smartphones worldwide had their slowest growth rate since the last quarter of 2013.
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