Not content with launching its Unlimited Freedom option a little more than a week ago, the fourth biggest wireless carrier in America is introducing an upgraded version called Unlimited Freedom Premium, which comes with unlimited HD video content streaming at up to 1,080p+, HD music streaming at up to 1.5 mbps, and gaming streaming at up to 8 mbps. For one line of service, Sprint charges $80 each month; as for a couple of lines of service, the cost is $140 a month. Also note that the new Unlimited Freedom Premium option is being offered by Sprint at no additional charge through the month of October for customers who decide to sign on to the Unlimited Freedom plan.
Obviously, Unlimited Freedom Premium is more of a high end offering compared to the regular Unlimited Freedom, which comes with a price of $60 a month for one line of service, and an additional $40 a month for an extra line of service, which makes it $100 a month for two lines of service. The standard Unlimited Freedom option limits video content streaming to 480p, music streaming to 500 kbps, and gaming streaming to 2 mbps.
The previous week, Sprint and another major US wireless carrier, T-Mobile, both unveiled their respective new unlimited plan offerings. T-Mobile’s unlimited option is called T-Mobile One, and it comes with one line of service with unlimited voice calls, text messaging, and LTE data for $70 each month for customers with accounts that pay automatically. Getting a second line of service on T-Mobile One will mean paying an extra $50 a month, and additional lines of service (up to eight maximum) cost $20 each. In T-Mobile’s offer, users can also choose to add tablet devices for $20 per unit.
Not too long ago, unlimited data options were once prevalent in the wireless industry in the United States, but recent years have seen various mobile operators veer away from offering unlimited data plans, especially with the emergence of LTE networks that caused data usage to increase rapidly. But in the last few months, wireless carriers have begun offering back unlimited data options. Back in January early this year, AT&T relaunched its unlimited data plan, but bundled it with its DirecTV service. Sprint and T-Mobile then followed suit this month.
Re-introducing unlimited data plans will most likely result in increased traffic, and it will be interesting to see how Sprint and T-Mobile will be handling the heavier load moving forward. The fact of the matter is, mobile users everywhere are consuming data more than ever, either through watching high resolution video content, streaming of audio tracks, or playing games on their smartphones and tablet devices.
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