Bloatware on one’s smartphone is never welcome (well, most of the time), but sometimes mobile users just have to deal with it because it happens. Take the biggest wireless carrier in the United States, for instance -- Verizon Wireless is viewed by many as a frequent practitioner of loading its mobile devices with unwanted software. Now, a new update to the Big Red’s SamsungGalaxy S7 and Galaxy S7 Edge devices comes with Digital Turbine’s Ignite, which is basically a mobile app that allows mobile network service providers to install even more additional apps without the users knowing it.
To be clear about it, apps that install other apps in the background have existed before, particularly on mobile devices being pushed by major US wireless carriers. But the Big Red may prove to be ballsier than other service providers in doing stuff like this because, well, it is the industry leader after all, right -- so why not? No doubt, some may be wondering if the next time they leave their device to charge, they are going to find a never before seen app on their phone.
But perhaps this is just an overreaction. Verizon Wireless appears to insist the Digital Turbine’s Ignite is installed on its devices for the sole purpose of acquiring the latest software loadout, especially when mobile users are in the process of setting up a new handset, or are resetting their current one to factory settings.
The fact that the Big Red is insisting that customers will not be expecting bloatware apps to start popping up soon should be a relief to Verizon Wireless subscribers. Moreover, a spokesperson from the wireless carriers has stated that mobile users are free to uninstall new apps entirely, as opposed to just deactivate them, that is, just in case they do pop up. And if worse comes to worst, it might be a good idea to get rid of Ignite altogether.
The question now is: will Verizon Wireless’ words of assurance eliminate mobile users’ apprehensions? Mobile apps such as Ignite are not harmful intrinsically, but with news of various forms of malware circulating around, users have every right to be protective of their handsets. And sometimes, knowledge is a powerful thing -- you always feel that you can better protect yourself if you know what goes into your smartphone. And if problems with software arise, you would be better equipped to deal with them if you knew which apps to get rid of.
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