In an effort to make navigation much easier for its users, Snapchat has just launched a universal search bar in its interface. This new universal search bar is easily (and always) accessible at the top section of the mobile app, and people can easily make use of it when searching for friends, groups, Discover publishers, and Our Stories. This latest feature from the messaging giant is now currently being deployed to select Android mobile devices, and it should start arriving at iOS mobile devices as well any day now.
In making the process of navigation more efficient, speed is always the key. Thus, Snapchat’s new universal search bar is capable of allowing users to locate things faster and access what they are search for quicker. For instance, the interface and the Quick Chat recommendations will let people to to a specific friend’s conversation or story faster.
Also with the new universal search bar, people can go directly to their own profile by simply giving their Bitmoji a tap on the left. Tapping a friend’s auto suggest card or search result will let users initiate a conversation, while tapping a Story thumbnail lets users instantly start viewing the content full screen. When it comes to searching for specific daily editions of Discover channels or specific Our Stories, users can input titles through the universal search bar.
For some time, Snapchat has had to endure some flak from users especially with regards to its layout, which could be confusing for some. But the company has made some significant progress -- back in June of last year, it started putting some additional buttons to make navigation more manageable for its users.
Of course, it is not only users who can stand to benefit from the new universal search bar. Business establishments, brands, and personalities could also see improved followings because their target audiences can search for particular chat threads, accounts to follow, Stories, and Discover channels by way of just a single search bar.
And then there is the money making angle. Advertisers can be allowed to pay for sponsored placement on search results, or as recommendations appearing in the search interface. Officially, Snapchat is yet to comment on this regard, but as the company heads toward a 2017 IPO at a projected valuation of about $25 billion, it can help its stock value by showing prospective investors that it has the capabilities to generate some revenues.
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