Sony has enjoyed strong brand recognition over the years, especially when people talk about television sets, home entertainment gadgets, and video game consoles (PlayStation). But when it comes to mobile devices, not many people know that the Japanese tech giant also makes and releases smartphone devices. Sony has grown to become a global brand in past decades, but in the United States smartphone market, Sony Mobile has painfully little presence amidst the Samsungs and Apples of the world. This year, the company is as committed as ever in remedying that.
For some players in the smartphone industry, the annual Mobile World Congress is a wonderful venue for unveiling their latest mobile devices. For this year’s event, that trend continues -- Samsung has already introduced its two newest flagship devices, the Galaxy S7 and the Galaxy S7 Edge. The same is true with LG, who also announced its own flagship device, the LG G5. Even Nokia has announced that is getting back into the game.
Not to be outdone, Sony has unveiled a whole new family of smartphone devices. Called the Xperia X, this new line of handsets include the midtier Xperia X, the low end Xperia XA, and the premium range Xperia X Performance. Both the Xperia X and the Xperia XA come with a 5 inch display screen, and hardware specifications that include a Snapdragon 650 processor and a MediaTek MT6755 processor. The Xperia X has a 23 megapixel camera (with a 13 megapixel front side camera), while the Xperia XA possesses a 13 megapixel camera (with an 8 megapixel front side camera). As for the premium Xperia X Performance handset, it mostly shares the specifications of both the Xperia X and the Xperia XA, except for a more powerful chip with its Snapdragon 820 processor and water proofing capabilities. All the Xperia X smartphones ship with Android 6.0 Marshmallow, the latest version of Google’s Android mobile operating system.
Apart from unveiling three new Xperia X smartphone devices, Sony also took the opportunity to announce its Xperia Ear Bluetooth headset accessory.
Because Sony has always had a sort of problem with its relationships with US wireless carriers, the company is instead offering the new handsets on its own website or via retail channels such as Amazon. This is the same strategy employed by other phone makers, notably Huawei, ZTE, and Alcatel.
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