Sprint just recently launched its brand new Best Buy One Family plan, which is targeted to families or groups of users. Costing only $100 per month, the Best Buy One Family plan basically offers a couple of lines of service with unlimited voice calls, unlimited text messaging, and unlimited high speed data, not including taxes and fees. Furthermore, families or groups can take up to eight extra lines of service for $40 per month per line of service. Because this plan comes with unlimited data, subscribers will never have to worry about paying high bills whenever they use data heavily.
By introducing another new unlimited data plan, Sprint is perhaps making an effort to pull more customers who want to have access to unlimited perks. The carrier's timing is also clever, especially considering that industry leaders Verizon Wireless and AT&T are moving away from offering unlimited data to their respective subscribers. In its announcement, Sprint even claimed that its subscribers can save almost $400 over the course of two years for two unlimited lines of service and two SamsungGalaxy S6 leases compared to Simple Choice plan, a similarly structured data plan being currently offered by rival T-Mobile.
Sprint's Best Buy One Family plan is actually an offshoot of the Best Buy One Plan that the carrier and retail giant Best Buy announced in March early this year. The Best Buy One plan was an industry pioneering plan that offered subscribers unlimited voice calls, unlimited text messaging, and unlimited data, as well as access to the most in-demand handsets offered by Sprint for one low monthly price (exclusive of taxes and fees). The Best Buy One Family plan similarly does not require subscribers to make a down payment, while at the same time, giving customers the chance to either buy a mobile device or trade up when the lease period expires.
However, subscribers must be aware of the fine print. As indicated in the carrier's offer sheet, streaming video speeds are to be limited to 600 kbps always, which could affect impact quality. Furthermore, it is possible that Sprint may end the service if the monthly off-network usage of roaming goes beyond “800 min or a majority of min, or 100 MB or a majority of KB.”
Despite the recent controversy regarding how carriers promote and provide unlimited services (AT&T is facing a fine of $100 million from the Federal Communications Commission because it allegedly misled its customers about its unlimited plans), Sprint clearly remains undaunted, but perhaps now a little more careful in laying out its terms and conditions. As for customers, a new unlimited plan can't hurt as long as they know what to expect.
For more Sprint deals, you can explore more plans and phones from the carrier at Wirefly now.
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