According to Sprint, it is planning to open 73 more new stores in the Northern California region as well as in the Midwest before the end of this year. According to the official press release, the major US wireless carrier is looking to create 300 new jobs in the process, especially with the debut of 43 outlets in specific towns in the Golden State, including Bakersfield, Fresno, Hayward, and Napa, plus a couple of locations in the city of Reno in the state of Nevada. As for the Midwest region, the company will be manufacturing 200 new jobs with the debut of 30 more branches across the states of Iowa, Kansas, Minnesota, Missouri, and Nebraska before the start of 2018.
As explained by Eamon O’Leary, a regional vice president of network at Sprint, overall mobile data usage in the Northern California region has increased, on average, over a stunning 900 percent since the year 2014. This is why in the last decade, Sprint has made an effort to pour investments of more than $860 million in fortifying the part of its network that serves mobile users based in Northern California. The mobile operator has also made sure to make full use of its abundant stack of airwaves in order to achieve enhanced connection speeds and additional capacity, in preparation for the surge of usage as the wireless industry begins to transition to the 5G age.
Similar to what its rival T-Mobile is doing, Sprint is busy right now trying to expand its retail distribution reach, despite the fact that it still continues to deal with the shut down of RadioShack outlets across America. Some may remember that back in March early this year, RadioShack had filed for Chapter 11 bankruptcy, and further claiming that it is planning to discontinue approximately 200 outlets, and then carefully review its options for the rest of the remaining 1,300 locations. More than a couple of years ago, Sprint had acquired about 1,750 RadioShack outlets (after RadioShack had filed for bankruptcy for the first time), and a few months after that, the wireless carrier then established its presence in 1,435 of those locations.
Several months ago, Tarek Robbiati, the chief financial officer of Sprint, had stated that improving retail presence has become a sort of an urgent priority for the company, especially in its bid to continue to narrow the gap between its larger competitors (namely Verizon Wireless, AT&T, and T-Mobile), and at the same time, minimize the expenditures incurred in existing collaborations with third party retail partners.
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