Better look out, T-Mobile. Sprint just announced that it will be granting $200 worth of credit to any T-Mobile customer who switches the Sprint network between now until April 9th. Plus, Sprint's offer can be combined with a contract-buyout deal wherein any T-Mobile customer who defects to Sprint receives as much as $350 each line of service to cover the costs related to switching to Sprint's network.
It is a bold move by Sprint for sure -- one that will really get T-Mobile's attention. In recent years, T-Mobile's marketing thrust has always been centered around grabbing customers away from the other three major wireless carriers in the United States, namely Verizon Wireless, AT&T, and Sprint. T-Mobile itself offers guarantee trade-in dollars on mobile devices and even deals that eliminate early-termination charges.
As for Sprint -- well, the fact that it is a bit eager to give T-Mobile a taste of its own medicine is also indicative of its own growing success. The carrier did make its recent move look as if it is just part of its trade-in program, and even mentioned that it bought back 3 million handsets in 2014.
It may be too early to tell if Sprint's latest offer will cause a dent in T-Mobile's sales performance. Besides, T-Mobile also has its history of making trade-in offers. It is likely that it will match whatever Sprint is offering out there. If that happens, we could see a price war ensue between the two competing wireless carriers. It would not be much of a surprise if we see customers switching back and forth between the two carriers very soon.
T-Mobile has been quite active in introducing new deals lately. T-Mobile just unveiled its Smartphone Equality program, which gives customers with bad credit records a chance to qualify for the carrier's smartphone financing deals. T-Mobile also announced its Simply Prepaid plans not so long ago, which essentially are simplified versions of its existing prepaid offers. It is no surprise then that Sprint is also making some noise recently, perhaps to divert some of the attention that T-Mobile is having in the last few days. If some T-Mobile customers ever do make the switch because of Sprint's latest offer, then the ball is in T-Mobile's hands and it better make its counter-move soon.
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