Looking to get an unlimited data plan from Sprint? You might want to get it now. The wireless carrier has just announced that it is planning to increase the prices of its unlimited data plan by $10, which means that before long, Sprint’s subscribers will be paying $70 a month in order to enjoy unlimited data. The price increase will take effect on October 16th this year, so for those considering availing of Sprint’s unlimited data plan, they better sign up now so that they can still take advantage of the $60 a month pricing.
Marcelo Claure, the chief executive officer of Sprint, had actually hinted about raising prices for the wireless carrier’s unlimited data plans a few months ago. Back in June earlier this year, Claure did a TV interview and revealed that Sprint was indeed toying with the idea of increasing the rates of its unlimited data plans. And now, it appears that it is fast becoming a reality.
Of course, rates of wireless services are bound to go up eventually, but Sprint’s latest move may be an indication that the costs of offering unlimited data plans for subscribers are really steadily rising, especially when you consider that the bulk of customers now are increasingly becoming dependent on their mobile devices for getting connected to the web. And this is backed by some data -- according to the CTIA wireless trade association, data traffic over wireless networks in the United States has increased 947 percent between 2010 to 2014.
Despite making a move to raise its unlimited data plan rates, Sprint still points out that its deal is way better than those offered by the other three major wireless carriers in the US. T-Mobile, for instance, has an individual unlimited data plan that goes for $80 a month. As for industry leaders Verizon Wireless and AT&T, none of them offer an unlimited data option right now.
Ever since Claure took the helm last year, he has slowly transformed Sprint into a wireless carrier that offers cost effective solutions to its subscribers. It is not an unwise strategy by any measure, and some industry watchers may point out that it is a necessary tactic in order for Sprint to compete with other network rivals. Besides, having been surpassed by T-Mobile as the third biggest wireless carrier in the US in terms of customer base earlier this year, Sprint certainly needs to do something to regain its lost territory, and to continue to keep up with Verizon Wireless and AT&T. But is raising unlimited data rates the answer?
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