Starbucks has always been a business that is open to using the latest in mobile technology in order to better serve its customers. Now, the Seattle based coffee giant continues to embrace the advances of mobile by announcing that it is expanding its Mobile Order & Pay system to 21 additional states, including 3,400 of its coffee houses all over the United States.
For those not in the know, Starbucks' Mobile Order & Pay system lets consumers place their orders for coffee and then facilitate payment via the company's official mobile app. By doing so, customers no longer need to line up when they get to a Starbucks location because their beverage has already been prepared for immediate pick up.
Placing an order via Mobile Order & Pay is easy enough. One only needs to launch the Starbucks mobile app, tap the Order option located at the top portion of the screen, and then choose the beverage and food item. The customer will also need to select the local Starbucks store where pick up is to take place (estimated wait times are also provided). Upon confirmation of the order, payment is deducted from the customer's Starbucks Card, which is already saved in the mobile app.
This feature was first launched in the city of Portland in December of last year as a pilot program. Since then, it has expanded to more Starbucks stores in just a matter of months. It helped a lot that the company already had the tech infrastructure set up. By March of this year, the company revealed that it had already deployed the system in the Pacific Northwest (including Seattle where it is based), Washington, Idaho, Oregon, and even in Alaska, in 650 locations across the US.
Fast forward another three months and Starbucks has managed to expand the system to more than 4,000 of its stores. More importantly, the feature is now available in more states across the Pacific Northwest, Southern US, and Central US regions. As of this writing, supported states now include Alabama, Alaska, Arizona, California, Colorado, Florida, Georgia, Idaho, Kansas, Louisiana, Mississippi, Montana, Nebraska, Nevada, New Mexico, North Carolina, North Dakota, Oklahoma, Oregon, South Carolina, South Dakota, Texas, Utah, Virginia, Washington, and Wyoming.
Moreover, Starbucks is also planning to expand its mobile app to more mobile users. For now, the app is only available on the iOS platform. But the company is set on releasing a version of its app that also works on the Android mobile operating system.
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