Nobody knows (yet) just how many units of Apple Watch have been sold to date by Apple. It does not help that Apple has not made any sales figures public yet for its one and only wearable device so far. But that has not stopped industry watchers from continuing to publish their best estimates.
The latest, of course, comes from Strategy Analytics, a research firm that recently released its report saying that Apple has managed to ship 4 million units of its Apple Watch wearable device during the second quarter of this year. Now, if that figure turns out be correct, then Apple has now effectively captured 75 percent of the smartwatch market around the world.
There were reports that suggested that the Apple Watch has been going through a slow start, in terms of unit sales in the first few months since it was launched back in April 24th earlier this year. According to a recent poll by Fortune, estimates of Apple Watch sales range from a low 2.8 million units to a high 5.7 million units. Averaging that, you get a ball park figure of about 4 million units. However, after Apple’s recent earnings call a few days ago, some industry watchers are starting to revise their estimates.
As for Apple, who remains mum on the subject of actual Apple Watch sales, the company appears to be pretty confident on the initial sales performance of its smartwatch offering. Tim Cook, chief executive officer of Apple, has even stated that the Apple Watch sold quicker in its first few months than the original iPhone and iPad devices did when they were first launched several years ago. Cook further explained that the Apple Watch had its best period sales wise in June. Interestingly, Slice Intelligence, another research firm, reported that from the first week of launch until the start of July this year, daily sales of the Apple Watch has dropped a staggering 90 percent.
Lack of actual sales figures notwithstanding, if Apple is now the new king in the field of smartwatches, then who sits at the number two spot? That honor goes to Apple’s rival Samsung, which grabbed a market share of 7.5 percent during the second quarter of the year, with shipments of 400,000 units. In the previous quarter, Samsung practically owned the smartwatch market, with a market share of 73 percent and with shipments of 700,000. But ever since the Apple Watch entered into the scene, Samsung has effectively been boxed out of its throne. As for the other smartwatch brands not made by Apple or Samsung, they make up 17 percent of the global smartwatch market.
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