Online ticket seller StubHub is upping its game, specifically by upgrading its mobile app with more personalization features to allow its customers to have better access to information about future events.
StubHub has made its name serving as a secondary venue where people can purchase and even sell tickets to sports games, concerts, theater shows, and other events. Before the latest round of upgrades to its mobile app, StubHub kept it as simple as possible, only taking a rather focused approach to providing people with access to available tickets for various happenings. But now, the company is making an effort to establish a better connection with its users by making itself a one stop shop where people can not only purchase tickets, but discover and even plan for upcoming events as well.
To achieve this, StubHub (which is owned by eBay) forged new partnerships with other entities in order to provide more information about events to users. For example, users of the StubHub mobile app can now get access to the latest tunes via Apple's iTunes, read the latest sports new and schedules of sports games from ESPN, and get recommendations from Foursquare and Yelp regarding parking spaces and places of interest near the venues of the events they plan to attend.
Before the overhaul, StubHub used to be a place on the Internet or an app where you can score tickets for an event you have already decided to go to. This means that the company was basically just offering the type of ticketing services that other companies like Ticketmaster (via its TM+), Craigslist, and SeatGeek are offering. But with the new features, StubHub is putting itself in a good position to differentiate from the rest of the competition. Also, the new features should encourage users to spend more time inside StubHub, and in the process, encourage better and longer user engagement. And StubHub is not stopping there. As hinted by Parag Vaish, the director of product management at StubHub, the company is even exploring the possibility of improving the users' actual experiences while attending the events.
StubHub's enhanced mobile app will be made available to smartphones and tablets running on Android and iOS mobile operating systems in the United States, Canada, and the United Kingdom this week. Apart from improving its mobile app, StubHub is also in the process of deploying an enhanced version of its desktop website, which should feature a new appearance as well as all the new personalization features present in the mobile app version.
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