According to the results of a survey recently conducted by Morgan Stanley, 92 percent of owners of iPhone devices are either “somewhat” likely or very likely to purchase another new iPhone unit in the next twelve months. Quite obviously, 92 percent is an incredibly high retention score, and any phone maker would die to achieve that level. For Apple, the recent retention rate is an improvement over the 86 percent rate it managed a year ago. Though quite impressive, it still has not bested the 93 percent rate that the company achieved in September of 2015.
But wait a minute -- so how did Apple’s fierce rival, Samsung, fare? In the same study, Morgan Stanley’s results show that the South Korean phone maker has scored a 77 percent retention rate. With regards to other phone maker brands, LG got a 59 percent score, while Motorola was not far behind with a 56 retention rate.
Good news keep on coming for Apple lately. A little more than a week ago, it was reported that the iPhone maker had set a new market cap record, achieving a valuation of more than $776 billion. By reaching that value, the company now holds the distinction of being the most valuable publicly traded company in the history of the world.
Morgan Stanley sees good things ahead for Apple. It recently increased its target stock price for the tech giant to $177 a share. As explained by Katy Huberty, an analyst from Morgan Stanley, the Apple’s upcoming iPhone 8 will likely not suffer delays in its launch schedule, amidst various rumors suggesting just the contrary.
Expectations are always high for a top global smartphone vendor, and there was a time when the iPhone maker always managed to meet or even exceed expectations thrown by industry watchers. But even somebody as might as Apple is not immune to the law of diminishing returns. Despite the fact that it had sold 50.8 million units of its iPhone devices during the first three months of this year, those sales numbers just fell short of the 51.4 million units projected by Wall Street analysts. Tim Cook, the chief executive officer of Apple, even suggested that frequent iPhone 8 rumors have actually dissuaded some prospective buyers from purchasing the company’s current flagship offerings, the iPhone 7 and the iPhone 7 Plus, in order to wait for the iPhone 8, which happens to be released on the tenth anniversary year of the iPhone’s existence.
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