One day after Super Mario Run was made available in Apple’s App Store, the mobile game has already managed to break a record. It is even more amazing when you consider that the record being broken happens to be that of the phenomenally successful Pokemon Go. Indeed, as reported by Apptopia, Super Mario Run registered a total of 2,850,000 downloads within the first 24 hours on the App Store. For comparison, Pokemon Go managed just 900,000 downloads in its first day. According to App Annie, the download numbers for Super Mario Run are much higher, with downloads at 3.5 million just in the United States alone within the first 14 hours, and then 10 million downloads around the world after day one. Sensor Tower is reporting over 5 million downloads on the first day of launch.
App Annie also took the opportunity to point out that the Super Mario Run mobile app led the Overall, Games, Arcade and Action category within 4 hours of its release. Sensor Tower’s data, however, paints a different picture -- the game took six and a half hours to become the number one app on the Top Free category in the US, which is slower than what Pokemon Go managed in its debut (becoming number one in five hours). Still, it is worth noting that when Pokemon Go was launched, its global deployment was slower -- it was initially made available in a limited number of countries during its debut. As for Super Mario Run, it had the advantage of launching in 150 countries on the first day.
Differences in the scale of roll outs notwithstanding, the early success of the Super Mario mobile game can be partly attributed to the aggressive campaigns by Nintendo and Apple to promote the app. Weeks and months before the scheduled launch, Nintendo extensively marketed the game, and Apple even brought chief game designer and father of Mario Shigeru Miyamoto to the stage when it unveiled its latest iPhone models back in September earlier this year. Nintendo also made the clever decision of listing the game on the App Store even before it can be downloaded by iOS mobile users, and then offered a Notify button in order to send alerts to prospective players wanting to get updates on when the game will become available for download.
Right now, the mobile game is already earning money. Sensor Tower says the game has so far generated more than $5 million in the first day. Mobile Action says it is around $8.3 million in the US alone. According to App Annie, the global revenues are closer to $4 million one day after launch.
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