Market research firm HarrisX took the time to share in its official blog the results of a survey it had recently conducted. And the survey showed that 22 percent of consumers who are based in the United States are perfectly okay with the idea of major carriers T-Mobile and Sprintmerging as one. However, the results also showed that 59 percent of Americans are still undecided with regards to the matter, and still need additional information before they can make up their minds. Interestingly, when HarrisX provided a list of pros and cons for the potential T-Mobile and Sprint merger, 56 percent of the survey participants said they support the union.
As for existing T-Mobile and Sprint subscribers, more than half of them think that the proposed merger will lead to a wireless network with better overall quality, improved value, and reduced rates. On top of that, HarrisX also took the opportunity to point out that nearly 50 percent of existing customers also are favoring the deal even if it will not go through a review by the US government.
When completing its survey, HarrisX had conducted a poll online from May 4th to May 5th earlier this month. Participating in this poll was a total of 2,000 adults (at least 18 years of age) based in the United States. The market research company also disclosed that it did the survey with no financial compensation from any third party business entity, and that it also conducted oversamples of T-Mobile subscribers (in order to reach a total of 532 participants) and Sprint customers (to reach 539 respondents).
According to Dritan Nesho, the chief executive officer of HarrisX, subscribers of T-Mobile and Sprint happen to be some of the most price conscious mobile users in the United States postpaid market, and it goes without saying that they would be the people most affected by the planned merger. But Nesho also noted that by virtue of being price leaders, both T-Mobile and Sprint are in a good position to fully leverage the merger in bringing improved services and value to their customer base.
But as reflected in the survey, a good chunk of today’s mobile users are clearly exercising some caution before embracing the benefits offered by the T-Mobile and Sprint merger. As offered by HarrisX, consumers nowadays simply have more factors to consider -- for one, there is the coming of the 5G era, and they simply want to get more information about how the industry shifting to a new generation of wireless technology can affect how they consume mobile services. And of course, pricing is a big thing to consider as expected.
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