Samsung recently offered to give a $100 credit to owners of its Galaxy Note 7 phablet if they decide to go for a Samsung handset as their replacement unit. Various mobile operators, however, appear to be more flexible in letting customers choose whatever make or model they want in exchange for their Galaxy Note 7 devices. According to the results of a new survey done by e-commerce giant Branding Brand, a significant percentage of Galaxy Note 7 owners may be looking to switch to other brands, and Google’s recently announcedPixel devices could get a sales boost in the process.
The respondents who took part in Branding Brand’s survey included a thousand owners of Samsung devices (not necessarily the Galaxy Note 7), and it turned out that 40 percent of those surveyed have no plans of purchasing another handset from the South Korean tech giant. This represents a 6 percent rise in the volume of customers planning to switch to another brand compared to the first time that Branding Brand conducted the survey just immediately after the Galaxy Note 7 was first recalled. Of the 40 percent possible switchers, 8 percent of them are considering getting a Pixel device (which was not yet unveiled at the time of the first survey). Meanwhile, 30 percent of them will be buying an iPhone, and the remaining 62 percent are thinking of purchasing from another manufacturer of Android powered handsets. Compared to the first survey, those thinking of buying an iPhone decreased by 4 percentage points, which means that Google’s new smartphones could actually sway some users to pick a Pixel instead of an iOS powered device.
As newcomers, the Pixel smartphones’ full impact is hard to discern for now, but the results of Branding Brand’s survey does show that Google’s devices really have generated some interest from buyers. For sure, altering Samsung’s and Apple’s dominance in the premium smartphone market will not happen overnight, but this early on, Google has shown that it can make some noise, albeit helped by Samsung’s troubles with its Galaxy Note 7 flagship device.
The whole smartphone industry is now beginning to feel the effects of the failure of the Galaxy Note 7. For sure, Samsung will now be working to recoup its financial losses due to the product recall, not to mention try to regain some of the trust it had lost. As for the rest of the players in the industry, it could mean an opportunity to step up and make an effort to lure customers to go for their phablets instead, especially as we enter into the holiday shopping season.
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